It's hard to imagine the world without all the technology of today that have transformed the way we live, work and play. It wasn't long ago when we had to stop to look at a map or ask for directions. It used to take days to see a doctor, but with the power of technology, like wearable digital health meters, you can get information to and from your doctor in real time. Video games meant playing a simple game of "Pac-Man" to now being able to be virtually transported to be part of a game. These examples play a role in how digital experiences have enriched and changed the way we live our daily lives.
We expect more from our interactions with technological devices, some of which can now detect what we're feeling based on our facial expressions or by the tone of our voice. Systems are getting "smarter" and have turned the world we live in into one where technology has molded our experiences based on our behaviors.
The way we are interacting with the environment with voice has transformed digital and human experiences. Technologies like Text to Speech (TTS), Speech to Text (STT) and Natural Language Understanding have brought us quite a few futuristic experiences.
A list of a few innovative voice-based experiences:
According to statistics from Branded3.com, by 2020, 50% of all searches will be voice, and about 30% will be done without a screen.
According to Kleiner Perkins Caufield and Byers partner, Mary Meeker, voice- and image-based searches are going to make up at least 50% of all searches by 2020.
Forbes.com, "Your Mobile Strategy Needs to Include Voice", states experts predict that nearly every application will integrate voice technology in some way.
Voice-based communication has taken over our interfaces to the external world and has made the physical world a lot smaller for people from different countries and cultures to interact smoothly and efficiently.
The ability for systems to detect and classify objects is a significant advantage in this digital age. Image recognition is used for human digital experiences applicable to everything from autonomous vehicle safety, to mobile phone authentication.
Google and Facebook are investing in image recognition because of its many applications.
Below are a few interesting examples:
Image recognition has evolved from being able to recognize a face to recognizing objects and emotion. Teaching computers to recognize visual elements can improve safety and is beneficial for speeding up processes, as with airport security checks.
Fingerprint recognition identifies a person by using a pattern-matching software. It is used in police stations, high-security industries and in situations such as taking attendance, voter registration and identification, driver's license and professional ID card verification, and to authenticate users to unlock smartphones.
Body/Face recognition systems are comparing people's faces to their passports and driver's license photos; Used for attendance tracking, it searches for potential criminals and terrorists attending events and using their mobile phone camera to unlock devices. Also, Facial recognition can recognize people in photos on Facebook.
Iris Recognition scans the iris and measures the unique patterns in the colored circle of the eye. It can operate at long distances and is known for being fast and highly accurate. Its applications are the same as fingerprint recognition systems.
Emotion technology helps businesses construct their marketing strategy based on a user's emotional reaction, which has found to influence what we buy. Both Emotion detection and recognition technology are being used to help drive purchases because studies, such as that by the professor of neuroscience at the University of Southern California, Antonio Damasio, find that emotion leads to preferences in almost all decisions.
Industry giants are analyzing and identifying person's mood based on facial expressions. Moreover, Facebook has been using emotion recognition technology to personalize ads based on reactions to posts, such as "likes" and other reactions.
According to research, the emotion detection and recognition market is projected to be worth $22.65B by 2020.
Virtual reality (VR) allows users to experience a world that doesn't exist. Devices let users interact with a 3D world that isn't real by wearing a particular headset or smart glasses and some form of input tracking. Augmented reality (AR) integrates digital information with the user's environment in real time. Unlike VR, AR uses the existing environment and overlays new information on top of it. Mixed Reality (MR) aims to combine the best aspects of both VR and AR and can include AR, augmented virtuality, and other mixed configurations. Transporting virtual experiences are those who "transport" users to different virtual locations via a virtual-reality headset.
Examples include:
With improvements regarding platforms, content, applications and lower prices for some devices, the Virtual Reality industry is moving forward. Once thought of as the technology for gamers, AR, VR, and MR are now also finding their way to business enterprises to provide sensory experiences beyond our imagination.
Machine Learning and Artificial Intelligence is the most exciting area for us to look at— as this is a super set of all the experiences discussed above. The systems of tomorrow are starting to collect, and visualize the data collected by Voice, Biometrics, and Images and then mine it to create much better experiences in the future.
What we know of Machine Learning, Predictive Analytics and Artificial Intelligence today is only the tip of the iceberg. Tomorrow's systems— those that know exactly where you are, what you are doing, what you are looking at and that can predict the future of what you will be doing and production of those futuristic experience even before you know— will happen sooner than later.
Dozens of other applications of Machine Learning and Artificial Intelligence include:
Though in existence for several years, significant advances have been made in voice and image recognition, biometrics, mixed reality, machine learning and artificial intelligence.
Voice recognition, a technology that is beneficial to those with disabilities, is also crucial in e-commerce and has become a part of our daily interaction with devices and environment we live in.
Image recognition has proven to be useful and innovative in several applications including object detection in autonomous vehicles and face detection.
Fingerprint and iris recognition have greatly improved and used in newer ways. However, limitations include failure to accurately read facial expressions and matching them to emotions, which will improve in the near future.
Machine Learning and Artificial Intelligence have changed how we interact with technology and each other. We can talk to bots for customer service to solve problems. Covering a wide range of industries, AI has transformed the world we live in — from only seeing talking computers in movies to having personal voice assistants becoming a part of our daily lives. Only in its beginning stages, it is exciting to see the full potential of this technology.
What are your thoughts on this article?
Do you see any other technology fronts that will transform human experiences other than the ones documented here?
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This post was written by Asokan Ashok, the CEO of UnfoldLabs. Ashok is an expert in driving customer insights into thriving businesses and commercializing products for scale. As a leading strategist in the technology industry, he is great at recommending strategies to address technology & market trends. Highly analytical and an industry visionary, Ashok is a sought after global high-tech industry thought leader and trusted strategic advisor by companies.
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